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Influence
that performs.

Africa's performance-led influencer agency. Physical presence in six markets. Cross-border campaigns reaching more markets. Driving attribution, not just vanity metrics.

Start a brief Join as a creator

Local market understanding. Proven systems. Measurable performance.

What makes Expressions different

African market execution
Local teams, cultural understanding and in-market campaign management.
Proven influencer expertise
+10 years' experience, operating models and campaign learnings. Our team has +250 years' collective experience in influencer marketing.
Proprietary technology
Seven to ten years of campaign proofing. Our API integration to META and TikTok gives vetted creator data, audience and campaign analytics, and structured campaign workflows.
Full spectrum of influence
Customer creators and nano voices through to micro, mid-tier, macro and celebrity talent.
Expert, dedicated teams
Specialists manage every campaign: influencer management, platform management, performance media, reporting and payments.
Measurement and reporting
A live performance media dashboard and weekly organic analytics, for ongoing strategic optimisation.
We beat benchmarks
To give you the best ROI from your spend.

Influence = Performance

Influencer marketing has moved from buying posts to building performance beyond vanity metrics.

Audience, relevance and performance data
Strategy, creators, technology, media, measurement
Start with the objective and required action
Identify and amplify what performs
Monitor and optimise during the campaign
Clicks, sales, sign-ups, traffic and brand outcomes
A repeatable creator-performance system
Results against a benchmark agreed before we start.

+500 campaigns a year. Every one measured. Exceeding benchmarks.

Hover a result to see the content behind it.

All our work

Five steps, every brief.

Our methodology

Set one primary objective
Awareness, education, consideration, clicks, leads, trial, purchase or traffic. One outcome per brief.
Build the right creator mix
From customer creators and nano voices to macro and celebrity talent, chosen for audience fit and credibility.
Brief content for action
Every post gives the audience a clear reason and a clear way to respond.
Amplify what works
Paid media takes the strongest content beyond the creators' own followers.
Report, learn, improve
Agreed KPIs tracked live, so the campaign is optimised while it runs.